01
Business Growth
Strategies
BUSINESS GROWTH STRATEGIES
Business growth strategies start with market insights. Companies committed to growth will develop systems and processes to ensure a continuous flow of market insights into their business.
02
Market Positioning
Strategies
MARKET POSITIONING STRATEGIES
A well-positioned company will beat the competition that has a comparable offering. The company that clearly articulates why it exists, what it does, why it's relevant and how it's different helps customers make better and faster buying decisions.
While every company’s situation is unique, long experience has taught us the common criteria for a company’s success in reaching and winning a market. Whether your company is centered on consumer packaged goods, business services or emerging technology, the following topics will be considered in developing a market positioning strategy.
MARKET STRATEGY IMPLEMENTATION
A great vision, even when combined with a solid strategic growth plan, is only as good as your ability to get it implemented. Working as a part time member of your management team or as a chief consultant, I tap into decades of executive management experience and knowledge and provide access to top creative talent and resources to get things done.
Marketing strategy implementation requires a purposeful tactical marketing plan aligned with the core business growth strategies. One of the things that makes Chief Outsiders unique among strategic marketing consulting firms is that we implement the programs we recommend. Implementation needs a broad perspective, which is one key advantage of working with a seasoned executive from outside. Consider the following potential components:
04
Measuring Results
MEASURING RESULTS:
RETURN ON MARKETING INVESTMENT
You don't want ideas and plans, you want results. Are we filling the pipeline? Driving engagements? Getting conversions? Which media mediums and vehicles are strong? Weak? Are leading indicators succeeding? Are partners and channels being trained and armed with the right tools? Incentivized? Key to success is a predefined dashboard with target objectives. Over time, incremental improvements on ROMI must be demonstrated not only for continual success, but to establish and maintain credibility with a company's Board, CEO and executive team.
TARGET OBJECTIVES PER PLATFORM
REPORTING & EVALUATING RESULTS
BUSINESS GROWTH STRATEGIES
SERVICES
03
Market Strategy Implementation
02
Market Positioning
Strategies
MARKET POSITIONING STRATEGIES
A well-positioned company will beat the competition that has a comparable offering. The company that clearly articulates why it exists, what it does, why it's relevant and how it's different helps customers make better and faster buying decisions.
While every company’s situation is unique, long experience has taught us the common criteria for a company’s success in reaching and winning a market. Whether your company is centered on consumer packaged goods, business services or emerging technology, the following topics will be considered in developing a market positioning strategy.